Sunday, July 27, 2008

Packaging your "pretties" and more Marketing tips.

I thought I would write briefly about packaging. It is your first "hands on" impression before your customer even see your piece(s) in person. Take this opportunity to create a memorable event with them. It doesn’t have to cost much. I love the design on my business cards and have incorporated that to packaging by simply taking a matching sheer burgundy ribbon and punching a hole into the top corner of the card and attaching it to the glossy black box that I use. How simple is that?

Marketing tip:

Many churches host "Harvest Fall Festivals". Plan now to contact them about getting a table or a booth. A lot of times this will cost you under $15.00 for a space! Besides your jewelry have fliers, catalogs, business cards, party sign up info (if you do home parties) etc. I usually do a contest drawing at these types of events. Make up entry blanks that gather the customer's info so that you can initiate contact with them sure to include a space for email addresses!

1 comment:

Stefani said...

I do the same thing - offer a free drawing as a means to gather names for my mailing list - both snail mail and email. It's always a good idea to let your customers know that's what you are doing. I just have a short sentence on the drawing form that invites them to join my low volume mailing list and states I'll never share their information with anyone. I've found that the vast majority of people who enter the drawing, want to be added to the mailing list.

Vintage! MyGemStoneBox on Bonanzle


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