Sunday, July 20, 2008

I've Got The World On a String...and more marketing tips!

Lapis Lazuli....what a beautiful gem. With the gold flecks throughout it reminds me of seeing the earth from outer space. Lapis is said to evoke knowledge, wisdom, perfection, protection, and creative expression. This was my new edition today on Etsy. Just a "Catch the wave bracelet" will be going on sale soon! Be on the lookout!

Today's marketing tip:
Small Home Town Newspapers- we have a few called "The Bargain Buyer" and "The Valley Breeze". Be sure to inquire about getting your ads on specific pages in the newspaper or flyer that target the group of people most likely to buy from you. If you sell bridal jewelry, ask for the section announcing weddings and engagements. If you sell animal related jewelry ask to be printed on the pages selling pets or livestock. Big newspaper city ads are usually more expensive and most times the payback is not as great.


ChezChani said...

That stone is soooo beautiful!
Thanks for the tips too.

Anonymous said...

Great suggestions Diane. I'll keep tuning in to hear more. It's so easy to miss some ideas that we can all try without a huge investment!


KimberlyRies said...

Thanks for the marketing tip Diane. I'll watch for others. Great idea!


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