Sunday, February 15, 2009

Meet my friend Theresa of Studio618- eSMArts Team!

I'd like you to meet my friend "Stu" or Theresa, of Studio618 specializing in handcrafted jewelry & Judaica Gifts. Her style and designs resounds peace, love, friendship and blessings. I love her clean lines and tasteful creations. I would consider her work and designs "simple yet elegant jewelry" which is a tag line that is near and dear to my heart! Here is more about the great artist in her own words:
"For the past 20+ years, I’ve been working as an architect. My projects range from small residential remodeling to multi-million dollar corporate headquarters and public institutions. After years of being on the more technical side of architecture, watching my designs being built by the construction trades, I longed to use my own hands to create. This gratification comes in the form of jewelry-making. Now I have the best of both worlds, from macro to micro scales, offering design and technical challenges that keep me up at night.
I joined the Etsy artisan community in the mid 2008, and it opened a whole new experience to me. The benefits of buying from independent handmade artists are tremendous. Since marketing is not my strength, I joined one of the Etsy teams - Etsy Social Marketing Arts Guild. The goal of this team is “further understanding and applying eCommerce advertising and promotion techniques.” Our members consist of artisans across the globe, working with all art medium.

My jewelry is available through the team shop (, at local art shows and through my online store ( under the name Studio 618. My blog ( reflects my creations, my various interests, issues important to me, and much more. So come on by, say hello, and let me know what you think."

Stop in and say hello to "Stu" and tell her I sent you!! Enjoy this truly talented artist.

Wednesday, February 11, 2009

20% off sale..great jewelry....check it out for yourself!!

Monday, February 9, 2009

Jewelry Collecting feature on Birthstones going live tomorrow on BellaOnline!
Sold a Trinity Bracelet today on Etsy!

Social Marketing- for those of us selling on line!!

In the most simplistic terms Social Marketing is very much like going out and making friends. You visit different venues and make contacts (friends) and interact with them… talk (chat, email, leave comments etc.), find common interests and truly get to know them. During this process you introduce them to your business. This is also referred to a “soft sell”. You mention the new piece you are designing or the new order you received and before you know it you are discussing your business! Sounds easy right? Well, it is and it isn’t. We need to dedicate time each day to building these relationships just like “real life”. We can’t have friends and not spend time with them; right? Otherwise, you wouldn’t call them friends!

Here are a variety of ways to accomplish social interaction on the web:
Blogging or mini-blogs: We write about ourselves and our business usually on a set schedule… our readers begin to expect to see something new on a regular basis. We develop a following of readers who get to know us through this process and hopefully we build and cultivate a rapport with them. These new friends become a source for sales. This is done through commenting on the different posts. Sites like Blogger and Wordpress make it easy for us to establish a blog. Sites like “Ning” are set up for mini-blogs arranged in communities. There are sites that we can join that are communities for blogs and attract specific types of readers.

Writing “expert” pieces on topics relating to our business is another way to social market our stores. There are sites established to help us do just this. Squidoo, Hubpages, OpenZine are just a few. Each is set up a bit differently but they all have help along the way. With a little effort we can be published and searchable on the web! Searches are based on the key tag words we use and the content we post. Another way to get published is to write articles for a favorite magazine or websites. Write and submit them on a regular basis. I’m testing out being a volunteer Editor for a woman’s site called BellaOnline where I write articles on Jewelry Collecting and interact with readers through a forum there. There are many ways to become published.

Join social sites like MySpace, Facebook, LinkedIn, Twitter, YouTube, & Flickr. Each has it’s own benefit but the idea is the same… it is an interface we can use to meet new people on a personal or professional level and share information about ourselves including pictures, video, writing, chatting and yes even having fun all the while turning those new friendships into a source for sales.

Esmarts Team members I have posted additional information to the Yahoo forum in a document called “Social Marketing Portfolio”. Please take sometime and review it to find links to all the sites I have listed here and more. I’m available to answer questions and help you along your social marketing journey.

Diane Geisel
Social Marketing Director for eSMArts
The new bracelet at the top of this post is for SPRING...soon to be added to my Etsy store!!

Wednesday, February 4, 2009

Would it surprise you to learn that throughout history men collected and wore Cameos too??

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