What a colorful time in Rhode Island..New to Etsy...and Marketing tips~

This is what I have been waking up to each morning for the past week. We live right on Georgaville Pond, Smithfield in a modest five room bungalow. But as they say...location, location, location!! As I wake each morning and enjoy a coffee before starting my hectic day...I can find peace in this breathtaking view. I'm not sure which of the four seasons are my most favorite because each is beautiful in its own way. What a display of lovely colors! Sure to give me inspiration~

Here is what I have new on Etsy today....Mother and baby cameo pendant




Cat's eye cameo, salmon, 40x30mm. Cameo is ultrasonically carved in relief from a solid piece of fiberoptic glass, the raised carvings appear an ethereal white against a contrasting background. I have taken this cameo and wrapped it in gold and sterling silver wire. It can be worn on any chain or even a string of pearls...I made the pendant removable.
More pictures here!


I wanted to thank 3D fiber artist Donna Ziegler DZFANTASY ...she is displaying my Etsy minin on her blog -http://dzfantasy.blogspot.com/ Right column, under the heading ETSY MINIS FOR THE PERIOD OF .....she rotates the minis throughout the 4 weeks so that everyone gets a chance to be on top of the list, etc.
THANK YOU FOR YOUR FREE PROMO!! You are a dear Donna!!

Marketing tip:
Communicate through e-mail and direct-mail channels---ie. a Newsletter. Informing customers about promotions, new products or other news gives you an excuse to keep your business top-of-mind. And contrary to popular opinion, e-mail doesn't require deep pockets or a technical staff. There are companies that will handle both e-mail design and mailing for pennies per customer, and many more for free depending upon how large your list is.

Getting ready for Fall Craft Fair...New to Etsy....destash...and Marketing tip~

Amber and Copper Necklace

This lovely necklace is made from amber beads in various shades paired with purple crackle quartz all wrapped up in warm copper. The focal amber piece is over 50mm wide by 30mm tall with copper and silver findings. The necklace is over 22" in length and is adjustable. The earrings are my gift to you and measure over 2 1/2" in length with 2 amber beads and a divine piece of purple crackle quartz. Earrings have a copper French hook.

I have taken AnnaLee's lead (my fellow eSMARts team leader) and considered adding a "Destash" category to my Etsy shop... began listing items tonight. Fellow jewelry artisans...feel free to check it out!!

MyGemStoneBox by Diane will be at the Fall Craft Fair and French Canadian Festival on October 25th (rain date 26th) in Rotary Park, Kennedy Drive Putnam. The festival begins at 10am and ends with River Fire at 5:30pm on the Quinebaug River. Here is the link to mapquest.

Come out and join us!

This just in.... I just sold my Peaceful Pendant tonight on Etsy!! Yah!!

Marketing tips:

Make customer service your top priority. This should be really obvious but sometimes it isn't. There's simply no substitute for the brand experience. If you can't win battles like delivering on time and soothing customers' ruffled feathers, you'll lose the war. Remember, the path to profitability is paved with repeat customers. There are many ways to build repeat business, but you need to lay the groundwork from the minute you start writing your business plan. The goal is to sketch out a scheme that'll create customers for life. If you can do that, you're at least halfway to ensuring your business will be around for the long haul.

Neatostuff.com...I'm featured!!

I'm so excited to be featured by this shopping blog called NeatoStuff.com They are dedicated to finding a nice collection of things for sale from around the web. They know about stuff for him, her, kid and baby so that’s the kind of stuff they write about. They like to find stuff that’s unusual and off-the-beaten-path but they are not afraid to write about mainstream things if they like them too.

They don’t get paid to put reviews on their site so you’ll only see things they actually like. They stay in business with advertising and some of the stores pay them a small commission if you buy after they have referred you to their site. Neither of those things impact their editorial commentary.

I'm hoping this will drive more visits to my Etsy site! We'll see.....I'll be front page for about a week and then will remain searchable in their database.

Marketing tip:

Invest in leave-behinds. Calendars, refrigerator magnets, pens and mouse pads branded with your corporate identity are another tried-and-true method of reminding customers you exist. It's hard for a customer to ignore something that's staring him or her in the face.