Sold a Trinity Bracelet today on Etsy! http://ping.fm/GDJhr

Social Marketing- for those of us selling on line!!

In the most simplistic terms Social Marketing is very much like going out and making friends. You visit different venues and make contacts (friends) and interact with them… talk (chat, email, leave comments etc.), find common interests and truly get to know them. During this process you introduce them to your business. This is also referred to a “soft sell”. You mention the new piece you are designing or the new order you received and before you know it you are discussing your business! Sounds easy right? Well, it is and it isn’t. We need to dedicate time each day to building these relationships just like “real life”. We can’t have friends and not spend time with them; right? Otherwise, you wouldn’t call them friends!

Here are a variety of ways to accomplish social interaction on the web:
Blogging or mini-blogs: We write about ourselves and our business usually on a set schedule… our readers begin to expect to see something new on a regular basis. We develop a following of readers who get to know us through this process and hopefully we build and cultivate a rapport with them. These new friends become a source for sales. This is done through commenting on the different posts. Sites like Blogger and Wordpress make it easy for us to establish a blog. Sites like “Ning” are set up for mini-blogs arranged in communities. There are sites that we can join that are communities for blogs and attract specific types of readers.

Writing “expert” pieces on topics relating to our business is another way to social market our stores. There are sites established to help us do just this. Squidoo, Hubpages, OpenZine are just a few. Each is set up a bit differently but they all have help along the way. With a little effort we can be published and searchable on the web! Searches are based on the key tag words we use and the content we post. Another way to get published is to write articles for a favorite magazine or websites. Write and submit them on a regular basis. I’m testing out being a volunteer Editor for a woman’s site called BellaOnline where I write articles on Jewelry Collecting and interact with readers through a forum there. There are many ways to become published.

Join social sites like MySpace, Facebook, LinkedIn, Twitter, YouTube, & Flickr. Each has it’s own benefit but the idea is the same… it is an interface we can use to meet new people on a personal or professional level and share information about ourselves including pictures, video, writing, chatting and yes even having fun all the while turning those new friendships into a source for sales.

Esmarts Team members I have posted additional information to the Yahoo forum in a document called “Social Marketing Portfolio”. Please take sometime and review it to find links to all the sites I have listed here and more. I’m available to answer questions and help you along your social marketing journey.

Diane Geisel
Social Marketing Director for eSMArts

The new bracelet at the top of this post is for SPRING...soon to be added to my Etsy store!!

Would it surprise you to learn that throughout history men collected and wore Cameos too??
http://ping.fm/qux3W

Chakra Jewelry is derived from the belief the body has certain areas or Chakra's. Learn more http://ping.fm/HkG5f

Something old, something new~ antique jewelry and writing for Bella

I'm finding that I really love to write and I think BellaOnline is a great outlet for this facet of "me". Deep down, I've always been a "teacher".... I love to help others learn. The focus at Bella aligns with this completely and compliments the jewelry designing perfectly; looks like this is a great match. During the time I spend preparing for articles I find I have to research (another love!).

I am becoming familiar with jewelry history and learning about antique and costume jewelry. I'm fascinated with the fact that Providence was once the "jewelry capitol of the world"! From where I work, I can walk to the jewelry district down city.....but those days of glory are over. If you are interested in reading more about Providence's jewelry hayday check out this hub I wrote. Lucky for us the jewelry of that era still remains. I'm tossing around the idea of creating a few pieces based on some antique pieces.....we'll see how that goes.

If there are any articles that you would love to read about please contact me! I'd love to hear from you and I can always use ideas on new collections to write about.

I've listed a few more items in my Etsy shop...stop by and take a look!

Esmarts Team Challenge and BellaOnline

Jamie, our Esmarts Marketing manager has polled our team and asked what we would like to do for a springtime/Easter challenge? Here were our choices:

Butterflies butterflies and more butterflies! Use butterflies in some form in your project! 25%

Pastels! Pink, green, baby blue, yellow, all the great colors of the spring! Base your project on those pastel shades for something beautiful! 66%

Babies. Who doesn't love a baby? Tie babies (human, furry, feathery, whatever) into your chosen project. 8%

When we tallied up the results it was clearly pastels. We could design anything we wanted as long as we used pretty pastel colors. Here is what I came up with. I posted it tonight to my shop. Candy jade in pink and green with pearls and pastel pink and green Swarovski opaque crystals all wrapped up with sterling silver. Thanks Jamie for coordinating this fun team event and I can't wait to see who wins~ all those great entries....It's going to be tough to decide....

Here is an update on my BellaOnline training.... I am set to graduate this Tuesday!! Yes I have managed a 97% on the quizzes and have kept up the required articles even during the Christmas and New Years holidays. I have been given moderator status for the Jewelry Collecting forum and continue to shape the site based on visitor feedback. If you have not already signed up for my newsletter here is the link to do so! http://www.bellaonline.com/about/JewelryCollecting
Scroll all the way to the bottom. You can also find this link on the bottom of any article I have written.

BellaOnline has a very strict policy regarding spam and keeping your email addresses private. The editors can not even see them! They never sell or trade this information and take your privacy seriously. So.... sign up to keep up to date on all the newest information.

Thanks to all those who visit me there!!

Handmade Product Directory and meet Dani Garcia of eSMArt's team

MyGemStoneBox by Diane is now listed in the Handmade Product Directory and the Arcade! A different storefront- but the same great items! Come by and visit.

I’d like to introduce you to Danis Garcia known to us at eSMArt’s as Dani. She is an independent jewelry artisan living in the Texas Hill Country just outside of San Antonio. She runs a Bulkbuy group on Yahoo selling lovely gems, stones and jewelry supply for those who share the love of creating their own designs.

Besides selling gems she also started making jewelry years ago, mostly for her, family and friends but it blossomed into a full time love of creating after her four children were grown and doing their own thing. She also loves creating that one truly unique element for some of her jewelry designs by custom wrapping stones, shells and other materials with sterling silver, copper or gold filled wire as well other handmade findings. Dani is currently learning to make pendants and other elements in glass and precious metal clay.

You can find Dani at DG Designs on Etsy and on her blog. I invite you to check out her store and here are a few of her wonderful pieces.

I created a new necklace this weekend… this is the first showing and soon to be listed on Etsy. I have always loved the sun/moon motif maybe that is the Aquarius in me?? Most of the beads came from Dani .... Here I used the translucent seaglass mixed with dumortierite round faceted beads, Bali style sterling silver and a touch of light blue Swarovski crystals. This has become my new favorite for everyday wear. It matches my jeans perfectly. This stone is said to act as an aid to your mental capabilities in overcoming tough situations. It opens the third eye chakra to enhance mental (and emotional) intelligence. Another good reason to wear it!